The company has doubled in size in the last two years and secured more than $12 million in venture capital to keep up with market demands and opportunities. No messing with contracts in triplicate and couriers like the old days. TinderBox also integrates with other major software brands like DocuSign, so when prospects are ready to sign they can sign digitally. TinderBox brings a company’s existing documents and content into cloud-based, data driven presentations, proposals and contracts that sales teams can click and drag to update and edit from shared online content libraries. This can speak volumes to a sales manager concerning which next steps are most likely to help close a deal faster.įor example, if a prospect’s legal department skips past every other page but spends an hour looking at the payment terms, addressing those terms or proposing alternatives in follow-up communication could eliminate a barrier and close the deal. In addition to who opens what when, TinderBox users see how much time customers spend on each page. Anything that saves time and hassle on both sides of the sales equation is welcome in today’s info-based economy. This is one of those features that seems like a small thing, but can eliminate a lot of guesswork and unnecessary back and forth with customers. TinderBox users receive alerts when proposals are opened and by whom. It’s the real-time analytics and alerts, though, that give sales pros insight into how deals progress through the different steps of the sales cycle and lets them peer into the mindset of customers based on how they interact with the software. Their cloud-based software products can take the place of the messy patchwork of PDFs, PowerPoints and hard-copy contracts that should probably be extinct by now because we all pretty much expect everything to be digital nowadays. Sales productivity company TinderBox believes they have cracked the B2B customer behavior code. “Companies are coming to us and saying, ‘Help me bring my sales process online.'” “Sales is one of the last places remaining in the enterprise that’s still using decades-old technology,” said Vice President of Marketing Mitch Frazier in an interview with the Indianapolis Business Journal. In fact, because of antiquated processes, many sales teams are missing out on the full benefits of CRM. Sales processes like these are hard to update, making them inconsistent across the enterprise and nearly impossible to track - even among companies that have powerful CRM systems that collect extensive business intelligence. It’s because the sales process is overly complex and far too many sales forces still operate from a combination online/offline network of presentations, proposals and contracts. Why is sales performance decreasing globally? Sales productivity company TinderBox has solutions that could help reverse the trend. Understanding customer behavior is one driving factor for why companies around the world have spent $100 billion - that’s $100 b-b-b-billion with a “B” - on customer relationship management (CRM) software and related costs over the past three years.1ĭespite these significant investments, sales performance is decreasing both in percentage of sales representatives achieving quota and revenue targets, according to a 2015 CSO Insights survey of more than 1,000 chief sales officers.2 Despite investing heavily in CRM software, global sales performance has declined. TinderBox is TechPoint’s “Featured Company of the Week.” Learn about the program below.īusiness-to-business sales professionals have been trying to crack the code of customer behavior for as long as companies have sold products and services to one another.
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